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Posts tagged ‘Phil Griffin’

Priebus Calls for GOP Boycott of MSNBC Over Cheerios Tweet.

Republican National Chairman Reince Priebus is calling for a boycott of MSNBC unless its president apologizes for a Twitter message the network posted slamming Republicans over Cheerios’ new advertisement featuring a biracial family.

“Unless you personally and professionally apologize for this behavior, I have banned [Republican National Committee] staff from appearing on, associating with, or booking any RNC surrogates on MSNBC,” Priebus wrote in a letter to MSNBC President Phil Griffin Thursday.

The video shows a biracial family discussing the heart benefits of Cheerios.

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Story continues below video.

The MSNBC tweet, which read “Maybe the rightwing will hate it but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family,” drew outcry shortly after it was posted on MSNBC’s account late Wednesday.

Shortly after it was posted, the network backtracked, tweeting an apology and saying the live tweet had been removed.

In the first tweet, MSNBC says it regrets the tweet:

One minute later, the network apologizes:

And Executive Editor Richard Wolffe also chimed in, tweeting:

But the tweets over the Cheerios ads come just weeks after MSNBC host Melissa Harris-Perry had to apologize to former Republican presidential candidate Mitt Romney for mocking his adopted black grandson.

In addition, host Martin Bashir was forced to resign after calling former Alaska Gov. Sarah Palin a “world-class idiot” and suggesting she receive the same “disgusting” treatment given to slaves as described in a slaveholder’s diary.

Also, the network fired Alec Baldwin in November after he made a gay slur against a photographer on the street.

Priebus said Thursday that the network’s statements and its stars are showing a “pattern of behavior.”

“Sadly, such petty and demeaning attacks have become a pattern of behavior at your network,” Priebus wrote. “With increasing frequency, many of your hosts have personally denigrated and demeaned Americans — especially conservative and Republican Americans — without even attempting to further meaningful political dialogue.”

Priebus said he enjoys appearing on “decent shows” such as “Morning Joe” and “Daily Rundown,” but said MSNBC is “poisoned” because of its recent behavior.

Cheerios’ newest 30-second ad, which is set to air during the Super Bowl on Sunday, is a follow up to a spot for the cereal company last May, featuring Grace “Gracie” Colbert as the young daughter of an interracial couple. In the newest ad, little Gracie uses her dad’s announcement that she is getting a baby brother to lobby for a new puppy.

The first advertisement received so many racist comments after it was posted on YouTube that General Mills, which makes Cheerios, pulled down the comment section for the video.

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By Sandy Fitzgerald

MSNBC Exec: ‘We’re Not the Place’ for Breaking News.

MSNBC has dropped 20 percent in the ratings race in the past year, apparently because the liberal cable channel is “not the place” for breaking news, the network’s president said.

And MSNBC executives apparently want to keep it that way, The New York Times reports. 

“We’re not the place for that [breaking news],” MSNBC President Phil Griffin told the Times. “Our brand is not that.”

That stance didn’t help the network in May, when viewers were strongly interested in stories such as the deadly tornadoes that swept across Oklahoma.

MSNBC generally places second in ratings to runaway winner Fox News among cable news channels. But last month MSNBC dropped to fourth, trailing CNN and HLN (formerly Headline News), after its ratings plummeted 20 percent from a year earlier.

The network is all about political coverage with a healthy dose of liberal spin, as personified by its star commentator, Rachel Maddow, and reflected by MSNBC’s brand slogan, “The Place for Politics.”

Executives at the cable channel hope that formula can keep it in second place, ahead of CNN. It has beaten that network in ratings about 80 percent of the time over the past three years, Griffin told the Times. He admits, however, that CNN will thrive in times of heavy, hard news, but he questions whether that will last.

© 2013 Newsmax. All rights reserved.

By Dan Weil

Fox Dominates Cable News as MSNBC and CNN Rework Lineups.

Things are heating up on the cable news scene, with Fox News racing ahead in the ratings and MSNBC and CNN trying to catch up as the heads of each channel become increasingly competitive.

Last week, Fox News averaged 1.3 million daily viewers, MSNBC scored 487,000 viewers, and CNN brought up the rear with 390,000 viewers. Fox has dominated not only the daily ratings, but the coveted 25-54-year-old demographic for a decade, and now MSNBC and CNN are trying to change that.

With new leadership in Jeff Zucker, CNN has been doing better in its breaking news coverage. Last month’s story of the Carnival cruise ship disaster drew in 1.2 million viewers on its first night, a 74 percent increase over what the network is used to.

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Over at MSNBC, Phil Griffin is shaking up the lineup in an effort to attract a younger audience. Ed Schulz‘s “The Ed Show” is shifting to the weekend to make room for the younger Chris Hayes, whose new show “All In” is scheduled to premiere April 1 at 8 p.m. EST.

Griffin has also become increasingly competitive with his old friend Zucker, with whom his career has been intertwined with since 1983.

“All I know is I kicked CNN’s a** without Jeff Zucker,” Griffin told The New Republic. “Now I gotta kick his a**, too.”

As for Fox News, Griffin’s producers reportedly refer to it as “Loserville.”

The bickering aside, neither MSNBC or CNN appear to be close to closing in on Fox. In 2011, Fox News had profits of nearly $900 million on $1.6 billion of revenue, according to an analysis by SNL Kagan. The same year, MSNBC made $195 million on $420 million of revenue.

“Fox executives mostly laugh at MSNBC and its dreams of cable news domination… To catch Fox, MSNBC wouldn’t just have to sustain its current ratings; it’d have to double them,” writes The New Republic’s Rebecca Dana.

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© 2013 Newsmax. All rights reserved.
By Alexandra Ward

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