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Posts tagged ‘Ronn Torossian’

The Media Uses Double Standards Against Israel.

The mainstream media tends to ignore Jewish persecution.
The mainstream media tends to ignore Jewish persecution. (Reuters file photo)

Israel is so constantly subject to obscene double standards by the media that it reminds me of a touching scene from the movie Defiance, about Jewish partisans during the Holocaust, where the prayer leader begs of G-d, “Please, choose another people! We’ve run out of blood, so please choose another people.”

When incidents that portray the truth about Israel as the victim, they are often ignored by the media. This past week, two incidents that occurred in Jerusalem received zero mainstream media coverage, outside of the Israel/Jewish-related media. If the shoe had been on the other foot, there would have been wall-to-wall media coverage, United Nations condemnations and who knows what else.

At the holiest Jewish site in the world, Jews dared to sing Hanukkah songs and pray—and for this they were attacked by Muslim worshippers on the Temple Mount in Jerusalem on Sunday. In Israel, which is often falsely condemned for “oppressing” Arabs, Jews were banned from praying at the site after the Muslims attacked them. There was no media coverage surrounding any of this—no calls from world leaders about this Palestinian Arab action creating a crisis for peace talks or being an obstacle to peace. Imagine what would have happened if Jews attacked Arabs while they were praying.

A 2-year-old toddler, Avigail Ben-Zion, sustained serious head injuries as a result of Arab terrorists throwing a three-pound rock through the window of the car her mother was driving in Jerusalem Thursday night. For that, there was a complete black wall of silence.

Both of these incidents occurred in Jerusalem—and there was literally not one foreign or international news organization that covered either of these stories. Imagine what would happen if Jewish teenagers threw rocks at Arab toddlers.

Jews pray, and Jews drive cars; they are attacked, and the media ignores it. Media ignoring these incidents is simply insane.

Bob Dylan wrote a song in 1983 called “Neighborhood Bully,” which is a perfect description of today. Here are some lyrics: “He’s criticized and condemned for being alive. We are supposed to turn a blind eye while millions of Israeli citizens are in danger. He’s not supposed to fight back, he’s supposed to have thick skin, he’s supposed to lay down and die when his door is kicked in. The neighborhood bully been driven out of every land—he’s wandered the earth an exiled man. Seen his family scattered, his people hounded and torn. He’s always on trial for just being born. He’s the neighborhood bully.”

Everything in Israel attracts undue media attention—except when Jews are harmed. A Zionist leader, Ze’ev Jabotinsky, had the answer when he wrote “Instead of Excessive Apology” in 1911: “We constantly and very loudly apologize. … Instead of turning our backs to the accusers, as there is nothing to apologize for, and nobody to apologize to, we swear again and again that it is not our fault. … Isn’t it long overdue to respond to all these and all future accusations, reproaches, suspicions, slanders and denunciations by simply folding our arms and loudly, clearly and calmly answer with the only argument that is understandable and accessible to this public: ‘Go to Hell’?”

Israel needs to act in its best interest always and regularly—and sometimes forget about negative publicity.


Ronn Torossian is the CEO of 5WPR, a leading independent public relations agency.

Broncos Trade Puts Tim Tebow in Spotlight With Jeremy Lin.

Tim Tebow
Tim Tebow

Start spreading the news. Tim Tebow is leaving Denver for the New York.

The Denver Broncos traded Tebow to the New York Jets. The move comes after the Broncos inked a five-year deal with Peyton Manning earlier this week and puts the Christian footballer in the same spotlight as New York Knicks rising star and brother in the Lord, Jeremy Lin.

“One wonders, how much will the first picture of Jeremy Lin and Tim Tebow together be worth? Will a brand try and put them together?” asks Ronn Torossian, CEO of 5WPR, a New York City PR agency that has represented athletes and celebrities like Sean “Diddy” Combs, Snoop Dogg, Allan Houston, Jalen Rose, as well as evangelical organizations including the Christian Coalition of America.

“From a personal perspective, Tebow will need to be prepared for what the big city brings—for good and for bad,” Torossian says. “From
temptation to privacy, the stakes in the Big Apple are different and one wonders how he will cope with the non-stop pressure. There’s no escape from the constant celebrity status in New York.”

As Torossian sees it, Tebow is likeable, and has already broken through the sports barrier as a known American celebrity. If he can win in NYC, he can become as well-known and as well-liked as any celebrity worldwide.


By Jennifer LeClaire.

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